DIGITAL MARKETING 101 WORKSHOP

Learn the secrets of digital marketing, promotion of brands to connect with potential customers and convert to sales

WHY IS DIGITAL MARKETING ESSENTIAL?

Digital marketing creates growth

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are.

From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.

The workshop includes a brief overview of the main components of digital marketing;

◉ Search engine optimization, or SEO

The Balance defines it as “the art and science of making web pages attractive to search engines.”

◉ Content marketing:

Blog posts

E-books

Newsletters

Video or audio transcripts

Whitepapers

Infographics

◉ Social media marketing

◉ Pay-per-click marketing

◉ Affiliate marketing

◉ Native advertising

◉ Influencer marketing

◉ Marketing automation

◉ Email marketing

◉ Mobile marketing