WHY IS DIGITAL MARKETING ESSENTIAL?
Digital marketing creates growth
Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are.
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience.
Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
The workshop includes a brief overview of the main components of digital marketing:
◉ Search engine optimization or SEO
The art and science of making web pages attractive to search engines.
◉ Content marketing:
Blog posts
E-books
Newsletters
Infographics
Video or audio transcripts
Whitepapers
◉ Social media marketing
◉ Pay-per-click marketing (PPC)
◉ Affiliate marketing
For businesses
For influencers
◉ Native advertising
◉ Influencer marketing
◉Marketing automation
◉Email marketing
◉Mobile marketing
